Posts Tagged car journal
The Audi A3 TDI is Fun, Eco-Friendly and the Star of Audi’s Super Bowl Ad
Posted by in Cars And More on March 10th, 2010
Showcasing a commercial in the Super Bowl is the ultimate marketing achievement for many companies, but featuring a wildly successful Super Bowl ad is even better. The Super Bowl is viewed by 100 million people, which means that your product or service is also being viewed and judged by 100 million discerning people who expect to be entertained while they wait for the game to resume. Audi plans to blow the audience away with its A3 TDI and the introduction of “green police.”
The Green Car of the Year Should be Featured in the Super Bowl Ad
Audi’s advertising agency, Venables Bell & Partners, developed a Super Bowl ad around the A3 TDI, primarily because it received the honor of being named Green Car of the Year by Green Car Journal. Three hybrids have also received this honor since the Green Car Journal began this award in 2005, but the A3 TDI is a clean diesel that boasts 42 mpg on the highway. Not only does the A3 TDI get great gas mileage, but it gets 42 mpg while emitting less carbon dioxide into the atmosphere.
Audi is proud that the A3 TDI won this award from the Green Car Journal and felt that all 100 million Super Bowl viewers should be let in on this honor. The A3 TDI still boasts excellent driving performance that owners can feel good about because they’ll remember that despite the power, the A3 TDI has less carbon emissions than most cars on the road and will get owners fabulous gas mileage without being a hybrid.
The Green Car of the Year Should be Protected by the Green Police
The Super Bowl ad will introduce the Green Police, who monitors people’s daily habits and ensures they make “green” decisions. For example, the Green Police monitor “napkin abuse” and name ways to prevent one billion pounds of napkins from entering the landfills every year.
The Green Police also watches for electronics that are not turned off using power strips. If you leave items plugged in that simply waste thousands of pounds of carbon dioxide, this offense labels you a “Mother Nature hater.”
The Green Police delivers these public service announcements with panache and good humor, but ultimately want to show people that they can enjoy an Audi A3 TDI without getting any reprimands from the Green Police because of its eco-friendly nature using clean diesel and Green Car of the Year award.
The Audi A3 TDI is definitely the star of this Super Bowl ad, which Audi released early on YouTube. Super Bowl audiences should enjoy these Green Police ads developed to highlight the environmentally-friendly yet high-performing A3 TDI. While you may not be ticketed for napkin abuse or be labeled “Mother Nature haters” by the fictitious Green Police, you can reap the real benefits of driving an Audi A3 TDI, should this commercial inspire you to give Audi a closer look.
Don’t get pulled over by the Audi green police! Learn more about the innovative – and controversial – Audi green police Super Bowl ad.
Article Source: The Audi A3 TDI is Fun, Eco-Friendly and the Star of Audi’s Super Bowl Ad
Audi Super Bowl Ad Featuring the Green Police is Available for Download
Posted by in Cars And More on March 10th, 2010
If you’re a fan of the Audi Facebook page, then you received the special privilege of viewing Audi’s much anticipated Green Police Super Bowl ad from start to finish on Thursday, February 4, 2010. Of course, you will still get to see the ad on television during the Super Bowl, but getting exclusive access is always a perk.
Why it Pays to be an Audi Facebook Fan
For those lucky Facebook fans who got a peek at the Green Police Super Bowl ad before the Super Bowl, you also got to see exclusive bonus material that won’t get aired during the Super Bowl. Facebook fans could download a remix of the famous song “Dream Police,” performed by the rock band Cheap Trick. Cheap Trick graciously retooled their song for the alternate title, “Green Police.”
Another advantage to viewing this commercial early is that the Audi ad is scheduled to air during the fourth quarter, close to the two minute warning. Instead of waiting for this ad during the Super Bowl, you’ll get to enjoy it again. If you miss part of it because you’re at a loud Super Bowl party, you can kindly explain it to anyone who didn’t catch the ad ahead of time. You can also describe the bonus material and encourage your friends to become an Audi Facebook fan so they don’t miss out on any future fun.
Do the Green Police Exist?
The Green Police were invented for this special Audi Super Bowl ad that lasts a full minute. Why did Audi choose this year to highlight the A3 TDI in such a unique manner? Possibly because the A3 TDI was just named the Green Car of the Year by Green Car Journal. Also, it might have something to do with the fact that the Audi A3 TDI is a clean diesel car that gives drivers 42 mpg on the highway and, to sweeten the deal, reduces carbon dioxide emissions by 30 percent. The A3 TDI boasts the best fuel economy for luxury vehicles sold in the U.S.
The Green Police are present in the minute-long Super Bowl ad to crack down on people not adhering to an eco-friendly way of life. The green enforcers offer suggestions on how people can become more green. Of course, the best way for these environmental offenders to mend their ways is to drive an Audi A3 TDI towards a greener lifestyle. It also helps that the A3 TDI not only looks great in the ad, but performs well and looks fun to drive.
Although Audi has managed to impress Super Bowl audiences for the past three years with daring Super Bowl ads, this new Green Police ad is likely to take Audi to the next level.
Don’t get pulled over by the Audi green police! Learn more about the innovative – and controversial – Audi green police Super Bowl ad.
Article Source: Audi Super Bowl Ad Featuring the Green Police is Available for Download
